Starting a detailing business isn’t quite as simple as it used to be. Increased environmental regulations are forcing old methods of washing vehicles into decline. No longer can a detailer take out a pressure washer with soap and blast away at a car. In fact, many newcomers to the industry learn the hard way when local authorities impose hefty fines when caught cleaning a car without water reclamation mats.
Thankfully, the car care industry has made major improvements in its product offerings which is allowing detailers to stay in compliance. One major advancement is the introduction of Waterless Car Wash products. These formulas allow a detailer to safely clean and protect a vehicle without allowing a drop of water to reach the ground. For obvious reasons this is of great benefit to the environment. In the past detailers would simply let their wastewater flow directly into the environment. Brake dust, phosphates, oils and other contaminants quickly polluted local waterways and wreaked havoc on aquatic life. However, these products don’t just save the planet, but they also make a detailer’s life easier in other ways.
A Waterless Car Wash frees the detailer from having to haul around a large water tank. This in turn also improves gas mileage and allows them to maneuver around their local city much more freely. Previously, detailer’s would find a local source of distilled or deionized water and fill up every morning. Not only is this an inconvenience, but it actually costs money to buy this type of water.
In addition, many of today’s Waterless Car Wash products integrate synthetic or natural protective agents such as polymers or carnauba wax, which will give customer’s cars a slick and shiny finish from just the wash.
Implementing a Waterless Car Wash into a detailing business is a relatively straightforward process. First, you need to find the product that works best for you. Many leading manufacturers offer their products in a concentrated form which yields a greater cost savings over the RTU (ready-to-use) product. You’ll also want to have a large stock of microfiber towels as these are a necessity for properly using a waterless product.
Lastly, and perhaps most importantly is the fact that the term ‘waterless’ is foreign to many consumers and they need education on how the products actually work. For example, show them a demonstration in advance so that they properly understand that the products won’t harm the vehicle’s finish. Show them some past clients cars you have done or offer up testimonials. As time progresses, the waterless concept will surely become the norm. However, until then you’ll need to do a lot of handholding with the consumer to get their acceptance.