Automotive Dealership's Facebook Experiment

One of my automated agents agreed to let us do a Facebook experiment with their store using Facebook ads. We ran the same ad over two different weekends using a CPC (cost per click) campaign. The ad featured a 0% offer and forwarded anyone who clicked on the ad to the store's Facebook page.

With the first ad, we targeted people who lived within 25 miles of the dealership, 18 years or older and not affiliated with the dealership. This query netted as an estimated reach of only 1920 people. The suggested bid was $ 0.49 – $ 0.63 USD per click, however, we started the bidding on the first day at $ 0.35 and had zero impressions. The second day we increased the bid to $ 0.50 (falling into the "suggested" range) and still had zero impressions. On the third day, we increased the bid to $ 0.75 well above the top of the "suggested" range and were able to get 1,249 impressions, with no clicks through to the store's page.

Since we got 1249 impressions and had an estimated reach of only 1920 people, on the second advertisement we decided to increase the distance from the dealership to 50 miles. We also thought we would set our age target just a bit higher and raised the minimum age to 23. The estimated reach for this new ad was 1,103,340.

With the new ad we kept our daily spending budget at the $ 10.00 mark but because this targeted group was older and larger, the recommended bid was between $ 1.49 and $ 2.00. Just like the first ad, we decided we would start our bid a little bit lower than suggested and see how it would turn out.

The first day, we saw 52,554 impressions with 12 clicks at an average cost per click of $ 0.83 with one of those 12 clicks becoming a fan of the store – that has been changed on Facebook to "Like." The second day saw very similar numbers, 52,291 impressions and 12 clicks, again at an average CPC of $ 0.83. One of those 12 visitors also "Liked" the dealership. The third day numbers again, the same. 52,310 impressions, with 12 clicks and again one "Like." The fourth day was a bit strange from an impressions stand point. Impressions fell to just 33,261 delivering our 12 clicks at an average cost of $ 0.83. Again only one of the 12 click throughs "Liked" the dealership. Overall, the second ad delivered 190,416 impressions with 48 clicks through to the site with three actions from those 48.

For the money, I felt the first ad was the winner. The dealership was able to get 1000+ impressions for free. Most display ad companies want to charge between $ 20 and $ 25 per 1000 impressions. While the second ad did deliver almost 200,000 impressions but at a cost $ 0.21 per 1000 impressions.

I do not see advertising on Facebook as a valuable medium at this point. The store spent $ 40.00 and with a net increase of 5 Facebook fans, that works out to $ 8.00 per fan. Two of the fans were not directly related to a click through. If you want to drive traffic to your stores Facebook site, my suggestion is to give away a free Ipad when you reach 500 total fans.



Source by Lee Johansen

Auto Repair – Getting Necessary Fixes

The dreaded auto repair bill almost always arrives in the form of an unexpected expense and at an inportune moment for a driver. Rarely is the cost for the repair equal to mere pocket change, and more often than not it involves an issue caused by normal wear and tear, rather than something that will be covered by warranty. This situation can cause great financial strain to an already stressed-out household. But the reality is, car maintenance is a necessity and if it goes unattended to it will lead to more costly repairs down the road. There is also the safety factor for the occupants of a vehicle that is in need of repair or new parts in order for it to operate at optimum performance.

There are innumerable auto repair shops, franchises, and outlets ready and able to perform the necessary procedures to a customer's vehicle. All of the technicians who are employed by these facilities have received extensive training and should be certified, bonded, and insured before they are entrusted to work on customer's cars, trucks, or SUVs.

When a potential customer enters an auto repair facility, the staff should greet them in a welcoming manner and an employee should be available to answer any questions they may have concerning their vehicle, the length of time the repair will take, and any applicable expenses for the work done. A list of services offered by the business should be in clear view and all prices for both parts and labor should be stated alongside the service, including any policies regarding warranties and guarantees honored by this establishment. Many businesses have chosen to create an area where future clients can read surveys or testimonials submitted by previous customers expressing their satisfaction with the service provided by the business.

A technician will perform a series of diagnostic tests, as well as test drive the vehicle, in order to evaluate the problem the customer has been experienced, then they will write up an estimate of any necessary repair work that will need to be done. This estimate will allow the technician to walk the customer through each step required to complete all of the repairs and an explanation will be given for each of the costs associated with the individual part and its corresponding labor charge.

While auto repair can be expensive and the cause of stress for many driver's, there is peace of mind to be worn with the knowledge the vehicle is now operating as it should be and that any safety issues have been addressed, handled and will no longer pose a risk to loved ones who rely upon the vehicle for transportation.



Source by Aloysius Aucoin

Where Can I Find a Job For Video Game Testing?

There are varieties of ways you can use to find a job as a video game tester. But before you begin your search for as a video game tester, I need to ask you a question. Do you have the capabilities to conquer a video game testing assignment? Game testing involves some technical-know-how. I have written them down to get you familiar with the works of a video game tester.

Roles of a Video Game Tester

The work of a video game tester is to detect glitches made at various levels of game production. To be frank, video game testing is not an easy task, especially if you don’t have any experience about playing games. Video game manufacturers believe that if they send their games into the market without doing any standard testing, it may not be bought by video game players. Due to this, they seek the services of video game testers to enable them detect these bugs, while on their own part they edit it and send it into the market for consumers to exploit.

Compensation

A video game tester could earn over $45,000 working full time in a year, though some video game testing jobs pay hourly. One can earn $20-$150 per hour testing video games. If you are able to detect bugs, you also paid more benefits in addition to the agreed amount for the games you are testing.

Where to find Video Game Testing Jobs

This brings us to the main issue of this article. Let’s say you’ve known the works of a video game tester at this stage. If you’ve made up your mind to start a career as a game tester, then you could go ahead to discover the sources of video game testing jobs.

One of the ways to find a video game testing job is to find one at video game manufacturer’s websites. I guess you know them; they are Microsoft Xbox, Nintendo, Sony, Code Masters and the rest of others. You might be lucky to find opportunities at their websites.

Another way I will, mostly, recommend is to approach video game companies. Tell them your capabilities, the games you own and the ones you’ve played. Convince them on why you would be able to make a good testing job, once the games are assigned to you. Luckily, you could get one. The games can either be computer games or video games, no matter the kind of games you are assigned to test, take the testing seriously and don’t waste time in sending your feedbacks to the company, once you are through with testing.

Final Word

Video game testing is not an easy task but once you get used to them, I assure you that you would get to love the job. There are some ecourses made to get you acquainted with video game testing, they would be helpful in assisting you through the various stages of completing the works of a video game tester successfully. If you are able to practice with this ecourse, it would guard you in your first assignment.



Source by Dr Kingsley Modozie

The Ultimate Travel Guide For First Time Travelers

As common as air travel may have become now, there are still a lot of people all around the world who haven’t travelled by an airplane before. To people whose life spins around traveling this may seem strange but this is a fact we all need to accept. But if you’re one of those people who haven’t had the chance to travel by a plane yet, fret not- there is nothing to be embarrassed about you are not alone. And if you’re planning on getting out there and experiencing air travel then this article is the only thing you need to read to have the time of your life!

1. Research Before Travel:

Since you won’t have much experience in the ways of the airfare make sure that you do loads of research. Ask friends about their travel experiences, browse through the internet and try to get yourself a good travel agent. Because travelling is so much greater than you might think and there are many small details that one needs to consider before travel.

2. Establish A Budget:

This is literally the most important thing you need to do to make your trip a successful one. While you set the amount of money that you are willing to spend for your trip or vacation, make sure that the amounts that you assign have loads of buffer. This means that you should consider emergencies while planning your budget and also calculate the maximum you are willing to spend on something. This will ensure that you end up spending less than your expectations.

3. Get Vaccinations:

Many people usually get vaccinated when they travel internationally, however it is also important you do the same for national travels. This way you’ll prevent yourself from getting any undesired and unnecessary diseases when you travel. Think about it and save yourself the trouble of getting sick by taking care of vaccinations beforehand.

4. Avoid Motion Sickness:

If you’re someone who is prone to motion sickness or other such problems when you travel by road than it is highly likely that you will be affected when you travel by air. So as a precautionary measure make sure you take anti-emetic medicines before you start your travel to avoid discomfort.

5. Keep Important Things Handy:

Stuff like your passport and ticket will be required frequently and you need to keep it someplace where you can readily take it out and where it won’t be lost. Also make sure you have some extra cash with you at all time (keep it in your socks). Just in case you lose your stuff you won’t have a problem travelling around.

Travelling can be hard for even the most seasoned travelers and if you’re someone who’s travelling for the first time then you probably don’t know what you’re in for. So keep the above mentioned things in mind and your travel experience will turn out great. Make your first time travel the best!



Source by Abuzar Mir