Automotive Repair Marketing – The Key to a Successful Shop

If you are a business owner and you would like to increase your revenue, it is important for you to understand automotive repair marketing and how this is a key to a successful shop. The automotive industry is said to be one of the most lucrative and stable industries in the business world. Because people from all over the world use autos in their daily life, auto repair businesses are steady and secure.

Automotive repair marketing is as easy as changing the oil in your car. Every few months, you are to check your progress, do some maintenance, and give some added boost and fresh ideas to your automotive repair marketing campaign. The public loves fresh ideas.

Automotive repair marketing is all about taking action. Therefore, you as the business owner should make sure you use the right automotive repair marketing tools. Here are some of the most effective marketing tools for your auto repair business.

1. Direct mail marketing method

One of the most preferred automotive repair marketing tools remains to be the direct mail method. Most auto repair businesses make use of this method by mailing postcards to homeowners in zip codes surrounding their shops. This is an easy way to promote your services to potential clients. However, you will need to mail sufficient quantities to generate a worthwhile response.

2. Start a blog or a website

The internet is probably one of the greatest automotive repair marketing tools you can use. Create a blog and spend 10 minutes each day writing interesting anecdotes, maintenance information, tips, advice, or even car reviews. The more you write, the sooner you will be crawled by search engines, and the sooner you will reach a bigger audience which will essentially result in more business.

3. Social media marketing

One of the best automotive repair marketing tools revolves around social media. Websites with Facebook and Twitter integration are becoming increasingly popular and more repair shop owners are making use of this tool in order to promote their shops and acquire new clients. If you use social media for your automotive repair marketing, you should know that you are instantly exposed to millions of people. So, guess what happens when Jason needs a new transmission and he sees your business profile on Facebook? Voila! You have a new customer. Even though this may sound a little impossible, but social media could be well worth thousands of dollars to your repair shop.

4. The good old word of mouth

This method of automotive marketing is known to be one of the oldest methods of marketing in the business world. However, this is also proven to be one of the most reliable forms of marketing. For example, you started your automotive repair marketing campaign with the direct mail marketing method. Now, because of this, you have just acquired two new clients. If you do a good job, guess what happens? These clients will tell their friends about it, and their friends will tell their friends, eventually forming the perfect marketing campaign you can ask for.

5. Press releases

Most business owners tend to give press releases a complete miss, thinking that there is no possible way that a press release could be of any advantage to their automotive repair marketing campaign. Wrong! In fact, press releases are very effective and can be done either online or off-line. With the off-line method, simply write, or have someone put together a press release on a timely topic and send it to your local newspaper. With the online method, do the same and publish it to a press release service. Press releases are usually ranked higher than normal web pages and blog posts. This can never be a bad thing.

There are several other automotive repair marketing tools available to you. If you are serious about taking your auto repair shop to the next level and getting more vehicles into your shop, then make sure you give these aforementioned methods of automotive repair marketing a try today.



Source by David A Dickson

Import Auto Repair and You, What You Should Know

Let's face it. Your imported car is beautiful. Having gone to so much trouble to bring it home to you, it will likely be one of those items that you take very good care of. However, being the nature of things, time and life situations may take their toll on the vehicle. Being an imported car, there are some things that need to be considered as you look into import auto repair in Portland. Including things like listening to the recommendations of the manufacturer, using only legalimate and specialized parts, and being extra cautious about everything, including servicing and maintenance, will do a lot to extend the life of your vehicle. To you, this is not just any car.

First of all, and what you are already doing very well, a piece of advice to take is this: be careful to pay attention to how the car is looking and running. Of course you will have frequent servicing scheduled with a company that specializes in import auto repair in Portland, but it is important to watch the daily runs of the car, and attend to anything that might be of interest. This will greatly help you to avoid or quickly take care of most problems that arise, and can save you time, money, and worry in the long run.

If you ever have any questions, refer always to the recommendations of the manufacturer, found either in the owner's manual, online, or obtained directly from the company itself. Those who built it can do much to keep it running. Trust their judgment, and do not scrap on good parts and services, just to save a little cash. It is advised that you follow strictly the recommendations outlined in the packet. Follow the recommended guidelines relating part replacement, safety, and the timeline for "check-ups." Many of these questions can be answered by specialists in import auto repair in Portland.

Just be careful with your care. Check the tires often, keep them appropriately filled. When you need to replace any parts, do so with parts that are genuine, and designed for luxury import cars. By disregarding this piece of advice, you risk causing further damage, as well as lowering the value of your car.



Source by Chris Hegi

Simple Ways to Restore Your Wiper Blades

We all know that driving is being needlessly forced into being an ever increasing expense item.

Not only are cars becoming ever more expensive to purchase but the days of simply paying to use the roads and keeping yourself insured against accidents are now well gone.

Totally our own fault i’m afraid because governments have a system to introduce ‘sneaky revenue raisers’ slowly and strategically in order to avoid undue rejection, so their sneaky tricks have managed to slide in pay to register, pay to license, pay to stop, pay to run, pay to park, pay to go to work, pay by engine size and type, pay to buy parts and fuel and now the latest:- pay to use toll roads without refund of any existing road taxes.

It’s amazing how many sneaky charges can be slipped in between the voters lives in order to feather the political or financial nests of our elected dictators.

Anyway, we are now left where we have to keep looking out for every little economy just to keep ourselves on the road at all. And if they don’t get us through the cars they will catch us through public transport. Frankly it’s becoming an out of hand rort at taxpayer expense.

Anyway, a lot of our funds sure pass to this cash vacuum through our purchases of necessary safety parts such as replacement brake pads, new windshield wiper blades, tires, oils and so forth. Maybe even mandatory vehicle testing is just another annual revenue raiser, although it does provide some important safety checks too?

Anyhow, the key here is to stay as safe as possible on the roads yet spend as little as you can doing so isn’t it?

In which case it sure is great to see there is yet another way to hang onto a little of the old hard-earned and in doing so even help the ecology along with a ton less pollution.

Where this can be done is through a fairly simple yet totally annoying item called wiper blades, which of course nearly every method of transport has to use.

The problem with windscreen wipers is that they are fairly delicate mechanisms that wear out easily yet can be a bugger to change over due to the weathering they get, based on where they actually are positioned outside of the vehicle. They get it all.

They are also only made from a reasonably soft rubber or silicon compound due to a requirement to be just soft enough not to scratch your windscreen but stiff enough to scrape away the road grime and filth that both wet and dry weather brings onto the screen.

Wiper blades work on a system of dragging up the screen, then flipping and dragging back down again. They operate this way so that the square shoulder that they have on the blade edge can tilt and act almost with a scissor-like action to scrape the filth, grit and water away.

Unfortunately it is this very efficient action itself that causes the wiper blade edge to wear out fairly rapidly, which is where two things have to happen.

Firstly you generally would have to hunt down and purchase a new set of blades and then secondly, struggle away, often at the least convenient moment and while hacking up your fingers manage to get the old blades off and the new one on….But not stay clean too eh?

What I like most about that sentence is that it sounds oh so easy and straight-forward doesn’t it? And that is the trap. I’m actually a professional engineer and yet I’ll admit, I once managed to cut myself on these and I have destroyed a set trying to change them too.

So, disregarding all this pain and stress, if you appreciate the mechanics of what a wiper blade actually does and how it does it, then the entire problem can go away for you…Almost permanently.

In order to give the public the least headache and the greatest satisfaction then, just a little serious consideration provided the development of a new tool that can simply renovate and restore most windshield wiper blades to near new. Of course this flows onwards to save the extended agony of finding and fitting the darned things, plus the absolute waste that has been impacting the ecology (most blades don’t need throwing away when they are). So, regardless that wiper blades are only rising in price and now often packaged to force you to buy new wiper arms and shoes with the rubber blades, this robbery can be avoided. This is called ‘fabricated attrition’ and it is often just an unethical revenue raiser for a certain business model.



Source by Tom Lawson

Car Rental and Self Drive Holidays in South Africa

Of all the great places in the world, people often choose South Africa to escape, and hiring a car will enable tourists to explore all South African has to offer. Most holiday packages often include a transfer option and tourists are often restricted to certain parts of the country, while hiring a car gives one the option of visiting personal and unique places of interest.

A self drive holiday is often an awarding and exhilarating experience particularly in South Africa, which is one of the top sight seeing destinations in the world. With views of the infinite Mountain ranges, the Atlantic and Indian Ocean, plenty game viewing opportunities and the natural vegetation including fynbos, visitors will be impressed at the plentiful attractions presented to them. South Africa is a vast country with many thousands of kilometers between cities, and therefore is fast becoming a popular destination for self drive holidays.

Self drives are the easiest ways of experiencing a world within a country, Holiday makers can venture down to the Wild Coast, Garden Route, Sunshine Coast, Mpumalanga Highlands and the Kruger National Park. The easy driving distances between your destinies will make your self drive holiday more interesting by giving the driver the opportunity to stop in the middle of nowhere or by venturing off the slightly beaten track

In South Africa the self driver is well catered for with 50 000 Km of easy to drive road networks with safe driving conditions, and an extensive mobile phone network, so help is only a call away. Plot your route before hand and make sure you have all the necessary maps and driving instructions, a useful map that will help you find where all the small towns are in relation to all the major well known cities.

Driving in South Africa can be adventurous and entertaining activity. The country is truly a fear for the eyes and the mind of many travelers. South Africa is the most biologically diverse country in the world, encompassed by deserts, mountain ranges, game parks and 3000 Km of coastline, the country boasts a spectacular collection of national reserves with some of the most endangered species and the legendary big 5.

Hiring a car will make a huge difference in enjoyment levels while on holiday, and if traveling with the family, this can be a less expensive option which satisfies every family members needs.



Source by Maryann Lister

Car Rental in Los Angeles – Best Places to Drive Your Rental Car in Los Angeles

There are several great drives to seek out while enjoying the rental car. Of course most travelers will want to avoid the freeways during rush hours, but there are plenty of scenic routes to see in Los Angeles. Perhaps one of the most beautiful drives is Pacific Coast Highway. Situated along the bluffs overlooking the beaches and Pacific Ocean, PCH offers an unrivaled combination of scenic attractions. Commonly referred to on street signs as "PCH", this highway's most beautiful route is between Laguna Beach and Malibu. Sometimes the traffic is slow, but that gives the traveler a great chance to snap photos and take in the scenery.

Another great drive in Los Angeles is the stretch of Mulholland Drive in the Hollywood Hills. This street is well-known for housing famous celebrities. It is not uncommon to pass celebrities, paparazzi or other famous people while taking this scenic route. Winding and open, the road resemblies a mellow mountain drive.

Griffith Park is another interesting area to drive through in Los Angeles. Located in West Los Angeles, Griffith Park has many long and winding roads surrounded by lush trees, greenery and lowers. It is very common to see wild coyotes running through the park. Drivers may want to stop and look through the observatory over Hollywood and West LA

These are just a few of the best places to drive in Los Angeles with your rental car. For more information and articles on this subject please see our website address located in the Author Signature below.



Source by Peter G Coles